Q1 2024 Snapshot: Top Drawing & Coloring iOS Apps in the US

In the first quarter of 2024, the US iOS Drawing & Coloring app category showcased varied user engagement across top applications. Data from Sensor Tower provides an insight into downloads, revenue, and active users for these apps.

Zen Color - Color By Number saw its downloads peak at 95K in early January, tapering off to 46K by the end of March. Weekly active users remained robust, starting at approximately 349K and reaching a high of 400K in mid-March before settling around 391K. Revenue trends fluctuated, with a notable peak of nearly $5.8K in late February.

Color by Number：Coloring Games experienced a decline in downloads from 115K in the first week of January to 55K at the quarter's end. Active users started at over 528K but saw a gradual decrease to 372K. Revenue displayed a similar downtrend from $128K to around $115K.

Happy Color by Numbers Game began the quarter with downloads at nearly 66K, dipping to around 39K. Weekly active users showed more stability, with an initial count close to 985K, spiking to over 1M in mid-March, and closing the quarter at a strong 1.05M. Revenue saw highs and lows, with a peak of $6.1K in the third week of February.

Phone Case DIY, while not generating revenue, maintained a steady stream of downloads, starting from 51K and ending the quarter with 33K. Weekly active users saw a slight decline from 134K to 102K over the three months.

Coloring Games for Kids 2-6! kicked off the quarter with 35K downloads and ended with 28K. Active users showed a more positive trend, starting at around 120K and growing to over 153K. Revenue for the app saw an upward trajectory, beginning at $29K and reaching nearly $39K by the end of March.

For more detailed insights on the performance of Drawing & Coloring apps and other categories, Sensor Tower's comprehensive data offers a deeper dive into the app market dynamics.